Everywhere you turn you see business cards. As a matter of fact, they’re as commonplace as putting ketchup or mustard on a hamburger. When we shop at the grocery store, we can choose from several types of mustard, meaning that mustard is a useful product that has been reinvented several times throughout the years. The same thing is true for business cards; the traditional paper business card that we are all so accustomed to has been reinvented as the frosted plastic business card. They are rapidly replacing the standard paper card.
What are frosted business cards?
Frosted cards are about the same size as a typical paper business card, though some can be a bit larger in size. They are made from durable plastic that does not break easily or tear up like paper cards do over time. They are also made to withstand moisture as well as dirt from being dropped or stored in a purse or wallet for months or even years at a time.
These plastic cards are usually see-through and can be designed with different themes and graphics that represent the business at hand. The information contained on these cards is very similar to what would be presented on any other type of card, including:
* Name of the business, All contact information, Branding information (logos, slogans, images, etc.) The contact information is of course the main information that people are looking for when they pick up or ask for a business card, so it must be presented on the card. Yet, branding information is extremely important as well since it will allow the card to advertise on the businesses behalf over time.
Benefits of Frosted Cards
People who receive frosted cards immediately notice they are different from standard paper business cards. They are distinctly different and currently quite noticeable. Recipients are less likely to throw them away; instead, they want to hang onto them and look at them again. People feel as though they have received something of value rather than a simple piece of paper.
This means that the company’s information will be seen by potential clients for a longer length of time. Frosted cards are also more apt to be passed from person to person, which gets the company’s name in front of other people as well.
Frosted cards are much more durable and will not damage as easily as paper business cards. They remain undamaged even if kept in a wallet for years, and they will still be easily readable. Customers tend to hold onto frosted cards longer, meaning that company employees will not need to give the same people their card repeatedly. The initial investment of using frosted cards might be higher, but in the long run they are less expensive.
Frosted cards: who uses them?
Many companies are giving out frosted business cards to show clients and potential clients that their business is appreciated and their interactions are valued. Some companies are now using frosted cards in place of all paper cards, while others use them only for specific marketing campaigns.
Just about everyone who has information they want people to keep would benefit from using frosted cards.
The future of business cards is here
Frosted cards might be novel today, but they do grab attention and they will be the standard business card in the future. They are rapidly replacing traditional paper business cards, which don’t hold up over time. Why not get ahead of the crowd and switch to frosted cards today?
If you want to know what frosted plastic cards can do for your business contact us.
This entry was posted on Tuesday, September 28th, 2010 at 2:38 am and is filed under Credit Cards. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
No comments:
Post a Comment